Evgeniy Khizovets's profileVera Mikhaleva's profileEugenia Lapteva's profileIsobar Moscow's profileKaterina Mirnaya's profile+3

Barilla RU. Social Media Content

Multiple Owners
•
Barilla​ RU • Social Media​​​​​​​​​​​​
Instagram  /  Facebook / Vk 
2019 ––––––––––– 2021​​​​​​​
barilla Barilla Pasta identity Isobar isobar Moscow Khizovets pesto social media Social media post visual identity
Barilla Russia

Presentation of social media content that we developed with love for @barillarus

Since mid-2019, I have joined the team to develop a visual gastronomic strategy, which includes a large number 
of activations and companies. This presentation contains almost everything that you can see in the official 
instagram @barillaru

barilla Barilla Pasta identity Isobar isobar Moscow Khizovets pesto social media Social media post visual identity

During the work on the soul content, the team spent more than a thousand hours watching, retouching, 
collaging photos of images with food. And it was not hard, we did it with love!
Let's go watch!

barilla Barilla Pasta identity Isobar isobar Moscow Khizovets pesto social media Social media post visual identity
barilla Barilla Pasta identity Isobar isobar Moscow Khizovets pesto social media Social media post visual identity
barilla Barilla Pasta identity Isobar isobar Moscow Khizovets pesto social media Social media post visual identity




Short guide
barilla Barilla Pasta identity Isobar isobar Moscow Khizovets pesto social media Social media post visual identity


#Pastaisart '20
The brands’ goal was to move away from common visuals and widely used patterns in pasta advertising and draw 
the audience's attention to a familiar product through creative communications. The campaign team decided to show Barilla pasta in an unusual perspective and made an atmospheric series of photos inspired by art and fashion



The campaign with #Pastaisart
is a series of fashion photos in the spirit of iconic glossy shots. Each picture represents one of 9 pasta recipes revealed through its own visual history, and the dish itself becomes the main character of the unique photo-story.

Campaign shots were posted in the Barilla Instagram account. They attracted the attention of Instagram users as well as popular influencers and media. Famous bloggers and media also shared the campaign in their Instagram accounts. 
The campaign showed good results to date - reaching over 5,454,208 people
barilla Barilla Pasta identity Isobar isobar Moscow Khizovets pesto social media Social media post visual identity
barilla Barilla Pasta identity Isobar isobar Moscow Khizovets pesto social media Social media post visual identity

Would you like to join our fashion party? On our instagram account @barillarus 
we are giving away a super trendy @gcdswear hoodie with our name on it

Barilla content '20



Pesto Festival '20
#barillapestofestival

barilla Barilla Pasta identity Isobar isobar Moscow Khizovets pesto social media Social media post visual identity
barilla Barilla Pasta identity Isobar isobar Moscow Khizovets pesto social media Social media post visual identity
 New Year's '21
#newyearsbarilla

barilla Barilla Pasta identity Isobar isobar Moscow Khizovets pesto social media Social media post visual identity

Perfect Together '21
#barilla

barilla Barilla Pasta identity Isobar isobar Moscow Khizovets pesto social media Social media post visual identity
barilla Barilla Pasta identity Isobar isobar Moscow Khizovets pesto social media Social media post visual identity
barilla Barilla Pasta identity Isobar isobar Moscow Khizovets pesto social media Social media post visual identity


Siesta in Pesto Style '21
#barilla

barilla Barilla Pasta identity Isobar isobar Moscow Khizovets pesto social media Social media post visual identity
-
barilla Barilla Pasta identity Isobar isobar Moscow Khizovets pesto social media Social media post visual identity
Thank you!

Barilla RU. Social Media Content
Published: